Why it matters
Looking out of the window, the UK seems green and healthy. In reality, it is one of the most nature-depleted countries in the world. Many of our native birds, bats and insects are in long-term decline, and more species are listed as threatened every year.
The pressure to act is growing. Biodiversity Net Gain, TNFD and CSRD now ask landowners, developers and businesses to show, with evidence, what is happening to nature on the land they manage.
The Problem
You can’t fix what you can’t measure. Protecting and restoring nature starts with knowing what’s actually there and how it changes over time. Traditional surveys can’t provide that at scale: they’re occasional snapshots, rely on scarce specialists and are expensive to repeat. As a result, most sites have little reliable data at all.
Our Solution
Wilder Sensing monitors birds, bats and moths continuously across whole sites. Our passive sensors combine acoustic monitoring for birds and bats with image capture for moths, and AI analysis turns those recordings into auditable biodiversity data.
The result is year-round evidence you can act on and report against, for BNG, EIAs, TNFD and CSRD, for land managers, farmers, developers and conservationists.
Geoff Carss
Founder & CEO
Growing up in Botswana and Northumberland, Geoff was privileged to experience the diversity of the natural world. That closeness to nature led to a lifelong passion for wildlife and the environment.
Obtaining multiple degrees in Geology, Geoff subsequently had a successful career as a Technologist, Entrepreneur and Environmental Advocate. He has served on the Board of Directors at a number of technology startups, and as a trustee for the Bristol Avon Rivers Trust (BART).
Observing the continued decline of biodiversity around the world, particularly in the UK, Geoff founded Wilder Sensing. Bringing the latest technologies to the nature and environment sector, his vision is to enable a more evidence-based approach with quality, auditable data.
Lorenzo Trojan
CTO & Co-Founder
With a PhD in Astrophysics and a decade of experience in technical leadership roles within high-growth tech start-ups, Lorenzo has built broad experience across Remote Sensing, Cloud Computing, DevOps and AI.
Dr. Trojan supports inclusiveness, openness and personal growth within the work environment. He believes that technical excellence and the best products can only be built by highly performing, agile teams where each individual is given the best chance of contributing to the company goals.
Lorenzo joined Wilder Sensing to lead the technology team and help deliver a scalable, secure and user-friendly platform that can transform our understanding of the natural world.
Paul Massara
Non-Executive Chair
A Chair and NED with regulated experience across European and North American markets, with senior leadership experience in housing, energy and charity sectors focusing on operational execution, digitalisation and innovation.
Paul has 30+ years of experience in the energy markets, serving on the Executive Committees of Centrica Plc and RWE. As CEO of Npower he also worked with government, serving on the Committee on Fuel Poverty for six years. He spent nine years in Canada as President of Centrica Canadian Operations, became Chair of the Toronto Board of Trade, and was voted Top 40 Under 40 in Canada.
He is an active investor in and mentor of climate-tech and deep-tech AI businesses including Habitat Energy, Breathe Battery Technologies, Robin AI, Isize Technologies and Zeigo Energy. He has also mentored and served on the UK Advisory Board of Creative Destruction Lab at Oxford University.
Paul has served on charity boards including Opportunity International (Canada), Prison Fellowship (Canada) and Medicinema (UK).
George Caterer
Head of Business Development
With an MSci in Zoology from UCL, George began his career as an ecological consultant, managing surveys and delivering biodiversity net gain outcomes for protected wildlife across the UK. He later transitioned into the biotechnology sector, where he spent over five years building commercial partnerships and driving business growth.
George brings together practical experience in UK wildlife conservation with a strong commercial skillset to help clients make the most of bioacoustic surveying — using it to meet their sustainability goals more efficiently. As regulatory expectations grow under frameworks like SBTi and TNFD, it is becoming increasingly important to strengthen environmental data reporting and demonstrate measurable progress.
He focuses on supporting organisations in regenerative agriculture, renewable energy, utilities and environmental consultancy — but is keen to support anyone looking to better understand and protect the natural world.
James Bell
Customer Success Manager
James has a BSc(Hons) in Climate Change from the University of East Anglia and an MSc in Applied Wildlife Conservation from the University of the West of England. During his studies, James developed a keen interest in emerging technical solutions to both the climate and biodiversity crises. Outside of his studies, James has long loved birds and is rarely too far from a pair of binoculars. Bringing together cool tech and birds, Wilder Sensing was a perfect fit for James, who joined in April 2025.
As part of the team, James helps get new users set up with the software and provides ongoing support to customers. He also works closely with the technical team to feed back user experiences and help continually improve the platform.
Luke Horner
Front-End Developer
Luke joined Wilder Sensing at its inception in 2022 and played a key role in developing the first version of our portal. Since then, he has delivered consistent feature updates and improvements. In mid-2024, Luke transitioned to focus on the ‘2.0’ version of the Wilder Sensing portal, contributing significantly to the technical stack and early development of the new codebase. His work laid a solid foundation ahead of the arrival of new team members in late 2024.
Outside of coding, Luke enjoys exploring the outdoors — often mountain biking and hiking with friends in the Peak District National Park.
Holly Gilbert
Business Development Executive
Having previously specialised in microplastics and wild carnivore behaviour during her MSci in Zoology from the University of Sussex, Holly began her career as a sole-trading environmental sustainability consultant across the EU and UK in 2024, after moving to Portugal in 2024. Nowadays, Holly combines her practical experience and passion for the natural world with her knowledge of various frameworks such as TNFD, BNG, CSRD and the SBTi’s to support businesses, NGOs, and local government bodies in their transition to being more biodiversity positive. Wilder Sensing’s combination of pioneering technology and the chance to protect UK biodiversity at scale using bioacoustics was a natural next step for Holly after moving back to the UK in 2026.
Holly’s professional background varies from stints as a documentarian to holding project-based academic research positions in Sussex. All of which fostered a passion for communicating advances in natural science accessibly and creatively. Outside of work, she is a nature enthusiast, a keen baker and enjoys reading
Olivia Walker
Bat Specialist
Olivia holds a BSc (Hons) in Wildlife Biology from Manchester Metropolitan University and an MSc in Biodiversity and Conservation from the University of Leeds. During her MSc she completed a research project on the biodiversity of bat species across urban to rural gradients in Leeds, which sparked her interest in working with bats.
Olivia was previously employed as a GIS Technician and also spent three years with the Environment Agency as a Regulatory Officer specialising in the regulation of large Food & Drink industries across Yorkshire.
Olivia acts as the human in the loop for the verification of bat calls. Outside of work she enjoys spending time with friends, travelling and festivals.
Curious to learn more?
Drop us a line — we reply to every enquiry ourselves.