
We Are a Team of Dedicated Technologists Who Want to Help Anyone Understand and Then Improve Biodiversity on Their Sites or Landscapes
During Covid lockdown we had the time and space to reflect on what’s important to us as individuals (aside from family and health of course) and that was helping improve our environment.
The UK (where we are based) is one of the most degraded countries in the world for biodiversity – we are in the bottom 10%. Looking out of the window it appears to be healthy with green trees and vibrant colours across the landscape.

Understanding the Problem
Many of our native birds, bats, insects, mammals, plants, fish and reptiles are under real pressure with more being designated as being endangered each year. So what could we do about it…
Better understanding of any problem is directly informed by having better data – and that’s really hard to collect and get accurate time series data using current site survey methods – although they are really important to ground-truth the results.
There has been fantastic academic research carried out into bioacoustics in many universities around the world notably by Cornell University in the US, amongst others.
The various approaches, models etc which had been developed were hard to use by non-technologists – with the clear exception of consumer apps such as BirdNET and Merlin which are fantastic. These, however, don’t provide long term data sets required for good surveys. We couldn’t find an easy to use solution to measure nature – so we built one – Wilder Sensing.
We ran many trials across the UK and elsewhere in 2022/23 and by late 2023 we knew we had a robust platform that scaled, was accurate and is cost effective for our customers. We launched our first product in late 2023 and the uptake has been excellent.
Birds are our first target group – we have a whole pipeline of new solutions coming all using sound in novel ways to better understand how biodiversity is changing.
The Team

Geoffrey Carss
CEO and Founder
Geoff Carss is the founder and CEO of Wilder Sensing and Ethos Wilder. Growing up in Botswana and Northumberland he really enjoyed getting close to nature.
After obtaining multiple degrees in Geology, Geoff started a successful career as a Technologist, Entrepreneur and Environmental Advocate. He also served on the Board of Directors in a number of technology startups, and as trustee for the Bristol Avon Rivers Trust.
After observing the continued decline of biodiversity in the UK and around the world, Geoff started the Wilder Sensing project in order to bring the latest technologies to the environmental debate. His vision is to enable a more evidence based approach to addressing our environmental challenges.

Lorenzo Trojan
CTO and Co-Founder
With a PhD in Astrophysics and a decade long experience in technical leadership roles within high growth tech start-ups, Lorenzo has built over the years a broad experience in a diverse range of technologies including Remote Sensing, Cloud Computing, DevOps and AI.
Dr. Trojan supports inclusiveness, openness, and personal growth within the work environment. He believes that technical excellence and the best products can only be built by highly performing and agile teams where each individual is given the best chance of contributing to the company goals.
Lorenzo joined Wilder Sensing in order to lead the technology team and help deliver a scalable, secure and user friendly platform that can transform our understanding of the natural world.

Paul Massara
Non-Executive Chair
A Chair and NED with regulated experience across Europe and North America markets with senior leadership experience in housing, energy and charity sectors focusing on operational execution, digitalization and innovation.
Paul has 30+ years experience in the energy markets, serving on both the Executive Committees of Centrica Plc and RWE, when he was CEO of Npower, he has also worked with government, serving on the Committee on Fuel Poverty for 6 years. He spent 9 years in Canada, as President of Centrica Canadian Operations and became Chair of the Toronto Board of Trade and was voted Top 40 Under 40 in Canada. He is an active investor in and mentor of, Climate-tech and Deep-tech AI businesses, including Habitat Energy, Breathe Battery Technologies, Robin AI, Isize technologies, Zeigo Energy. He also was a mentor and on the UK Advisory Board of Creative Destruction Lab based at Oxford University.
He has also served on a number of charity boards including Opportunity International (Canada), Prison Fellowship (Canada) and Medicinema (UK).

Cat Scutts
Business Development Manager
With a BSc(Hons) in Mathematics and an MSc in Advanced Wildlife Conservation in Practice (result pending), Cat brings a broad range of skills and experience having previously worked in Theatre & the Arts (at the ROH), as a Yoga Instructor, and in Customer Service. For the last few years her focus has been in wildlife and nature conservation, having held roles at a birdseed company, a native honey bee farm, and the RSPB.
A keen outdoor enthusiast and problem solver, Cat enjoys working with Ecologists, Charities, and NGOs in the conservation sector to demystify the rapidly developing, scalable, and auditable field of AI & Bioacoustic monitoring.
You can reach her directly at cscutts@wildersensing.com

Imogen Turner
Business Development Manager
Imogen has a BSc(Hons) in Environmental Science from Oxford Brookes University and an MSc in Environmental Policy and Management from the University of Bristol.
Imogen has worked both with and for a number of start-ups within the nature-tech space, with a particular understanding of the agri-tech sector.
Motivated by Wilder Sensing’s belief that we cannot protect what we don’t measure, she joined the team in September 2024. Imogen oversees sales and partnerships within the Regenerative Agriculture, Solar, Mining, Utilities, and Food & Beverage sectors.
Contact Imogen directly at iturner@wildersensing.com

Luke Horner
Front-End Developer
Luke joined Wilder Sensing at its inception in 2022 and played a key role in developing the first version of our portal. Since this, he has delivered consistent feature updates and improvements. In mid-2024, Luke transitioned to focus on the ‘2.0’ version of the Wilder Sensing portal, contributing significantly to the technical stack and early development of the new codebase. His work laid a solid foundation ahead of the arrival of new team members in late 2024.
Outside of coding, Luke enjoys exploring the outdoors, often mountain biking and hiking with friends in the Peak District National Park.

Joel Tattersfield
Lead Front-End Engineer
Joel joined the team in late 2024 to help create the second version of the Wilder Sensing portal, and help bring data to life. Joel believes great code makes for happy devs and satisfied users, and aims to build a portal that will be just as fast and reliable as it is flexible for the future
Joel has spent the better part of the last decade working in the Tech for Good space. Joel is eagerly continuing this trend at Wilder Sensing, happily combining his love of all things code with his love of nature and wildlife.

Nick Patti
Senior Backend Developer
Nick is a musician turned software developer who joined Wilder Sensing at the end of 2024. He aims to contribute significantly to the second version of the platform and is proud to be working for a Green Tech business.
In his spare time, Nick will frequently visit a National Trust site for a long walk and enjoys weekends away in the Cotswolds.